Cross-cultural interaction is constantly in a state of interaction with consumption. The meanings found in consumer goods often pass through cultural interactions and the customer himself/herself. These interactions constitute cultural meanings. It takes several ways for people to embrace these meanings. Ads and the fashion sector may be considered the top priorities. Cultural meanings offer an approach to how the world looks and how to introduce these meanings with human interactions. Along with advertising, consumer goods are introduced to people, and this is one of the first points of interaction of people with this consumption. The perception of goods in the eyes of consumers is in a constant circulation with the renewal of advertising. Items offered for consumption lose their old meaning and get new ones with ads. The fashion industry, on the other hand, ensures the formation of new cultural meanings in its language in the most modern way. At the same time, elements of the fashion industry are used to express these cultural changes. For example, people who belong to the Punk or Hippie community express themselves with the fashion industry. This, in turn, facilitates the spread and positioning of cultural meanings among people. As can be seen from the photo, I represented the Gucci Man here. We see that a scarf is used as a head cover as a Middle Eastern tradition. Although this head cover has a cultural meaning characterized by women on the borders of the Middle East, many Western cultures have called it bigotry, discrimination. Even though these meanings of head covers Gucci has created its own culture through ads and fashion. Even these products were worn by celebrities at an awards ceremony and created with style consultants. The head cover is often used for religious reasons as cultural meanings and consumer goods. Women are covered in order to complete their worship, but here we see that the veil is created to create a purely aesthetic perception. Maybe one day, like Punk and Hippie communities, Gucci creates its own community, people dress up in this culture to be able to express their own personalities. With this simple example, we can understand that cross-cultural change is unlimited and infinite. Thanks to the human interactions in life and the creativity that arises from these interactions, culture will never live in a limited area it only evolves within itself. At the same time, this interaction can also be developed in conjunction with rituals. If grooms get married wearing headscarves instead of wearing tuxedos and it becomes a tradition, we understand that cultural interaction has become a phenomenon that truly affects human life. To put it together, people's consumption habits change and develop through cultural interactions. Most of this development is presented by people to societies as a marketing strategy, where the channels of interaction that are the intermediaries are advertising and fashion. Along with these channels, people can create the beginning of their own communities with consumer goods and create new cultures.