Global Haber Gündemi @global_haber_gundemi

Chinese Couple Builds Million-Dollar Hygiene Empire

Success story of a Chinese couple in hygiene products.

A Chinese couple turned a hygiene gap into a million-dollar empire. Shen Yanchang and Yang Yanjuan achieved great success by targeting the African market.

In 2000, they established a small export office in Guangzhou and noticed the hygiene deficiencies in Nigeria. This observation led them to permanently focus on the African market.

Sunda International Group opened its first production facility in Ghana in 2004, developing hygiene products tailored to local women's needs. This strategy significantly contributed to their rapid growth.

Africa's population is expected to reach 2.5 billion by 2050, which has been a key factor accelerating Sunda International's growth.

The couple's story has also inspired young entrepreneurs in China. They have been described on social media as 'people who believe in vision, not geography of opportunity.'

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