Developments in China's Temu Platform and Global Competition

The Chinese platform Temu is facing significant competition in Turkey's e-commerce sector. Recently, developments regarding Temu's activities in Turkey have drawn attention.
Recently, e-commerce platforms in Turkey have been offering significantly higher prices compared to international prices. This situation has led consumers to seek alternatives on international platforms. For instance, an entrepreneur named Serkan Koç complained about not being able to sell a 227 TL watch for 1000 TL.

The Ministry of Trade has started investigations into platforms like Temu. These investigations cover representation and other obligations. Platforms that do not fulfill their obligations may face access bans from Turkey.
Temu does not have a representative in Turkey, leading to speculation about its closure. However, no official statement has been made yet. Consumers have filed over 50,000 complaints against Temu, prompting the ministry to take action.

Consumer complaints about Temu include requests for identity information and issues with return processes. Experts warn that a foreign company collecting identity data in Turkey poses serious risks.
In conclusion, the situation of Temu in Turkey and the competition among e-commerce platforms continue to be significant topics for consumers. These developments are also critical for the future of e-commerce.
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