As part of their marketing strategy, brands have been trying to create their own identities and a brand community for years. They are doing this because they want to be able to  integrate these identities with consumers. We placed flowers inside a Harley Davidson boot, as you can see in the photo, because Harley Davidson has established itself as a free and independent brand in the eyes of consumers. Flowers here try to express this free spirit, and that the brand has grown within itself and developed its community. We also tried to portray the Harley Davidson brand as an established brand with precise lines. At the same time, Harley Davidson has a brand community that is unique to itself , and today, when we think about the commitment that belongs to the brand, the first products that will come to our minds are Harley Davidson products. The good thing about brand communities is that there is not any different between the consumers. As an example, when a celeb post a picture about Harley boots we thought like he/she has a free soul and the our thought would be the same if we see the post from an ordinary person. We are trying to say, there is no difference between well-known celebrity or an unrecognized person. Everyone has that product with the same approach and is used. Although brands use famous people to connect with people more, they show a commitment to that brand because the consumer thinks they are experiencing the same feeling. Along with their understanding of subcultures and brand communities of consumption, brands have become more flexible when they segment target audiences,because they start to understand their motivation, and analyze which situations trigger customers easily. Furthermore, Harley Davidson is one of the best brands to do this, the position of the individual who uses any of Harley Davidson's products in society can be described directly as a free-spirited, rebellious and likes to hang out in pubs. These definitions are formed through brand cultures, while brand cultures allow people to meet the need to be involved in a community and be able to mix and communicate between them. This is also quite important. Bringing consumers closer to a brand is one of the important developments that emphasize the place of marketing strategies in human psychology. People feel pretty bad about their brand loyalty when they can't have a product they really want. This unfortunate situation can be happen because of the caring systems of humans. 

To sum up, Brands can easily connect with people as if they are in a social interaction, and this bond is not formed with the support of marketers, but rather with people turning into a community. For each brand that has established its place in the eyes of society, we can remove a personality, character and a  group to which the brand belongs. When a consumer believes in a brand it is hard to split them, but the brands should put the relationship carefully when they are introducing themselves.