E-commerce is experiencing significant activity during the holiday season. Summer shopping, transportation, and holiday plans are creating a lively sector.

Hakan Çevikoğlu, President of the Electronic Commerce Operators Association (ETID), states that demand on e-commerce platforms has increased with the start of the summer season. Especially beach and pool products are among the most preferred items during this period.

The consumers' inclination towards outdoor activities, the increase in out-of-town travels, and rising temperatures are directly affecting shopping preferences. Inflatable pools, beach beds, and beach tents are particularly popular during this time.

Interest in personal care products during the summer months is also noteworthy. Sunscreens and waterproof cosmetics are essential for pre-holiday preparations.

Summer clothing and textile products maintain their vitality throughout the season. High demand is observed for beach products such as swimsuits, bikinis, and beach shorts.

Consumers can easily access a wide range of products through e-commerce. The summer season stands out as one of the periods where the flexibility and diversity of e-commerce are most evident.